This is Part III of our series from Goodnet, a socially conscious magazine, with an article on “How to Donate Your Time and Money to the Right Cause.”
7. How do you measure success within your organization?
First, we set “hard” goals and objectives in order to quantify our impact. These goals include: the number of donors and volunteers working with our NGO partners, aggregated annual volunteer hours, the number of corporate clients we work with, and our client retention rate. The more data we have on our work, the more we can continue to enhance our services moving forward. Second, we truly believe in setting and achieving “soft” goals. These include creating a positive team culture, encouraging UniversalGiving’s core values in everything we do, and developing a sense of leadership in our team members. We believe that all of these quantitative and qualitative objectives are critical for running a successful organization, especially in social entrepreneurship.
8. Facebook or Twitter?
Both Facebook and Twitter are so useful in getting the word out about exciting opportunities with our NGO partners, new UniversalGiving initiatives, highlighting our marketing partnerships, and connecting with our supporters. If I had to choose one, I would use Facebook for the greater diversity in content that you can feature, event invites – and certainly photos! A photo can move your heart more than the letter of an alphabet. Get people’s hearts moving, and their giving, will too. I also see so much value in unique social media platforms like Snapchat and Pinterest. Do something different, test it out, and find out what works!
9. What do you want Goodnet users to know about your organization?
Goodnet users should know that at UniversalGiving we are always innovating. We’re stretching the boundaries of what’s possible in the social impact sphere. We do this through our website innovations, and also ensuring we are a model of sustainability through our corporate service. UniversalGiving Corporate helps manage global Corporate Social Responsibility for companies, including the strategy, operations and NGO Vetting. Showing you can bring in revenue and providing financial sustainability for your organization is important for social entrepreneurs everywhere.
10. How can people get involved?
You can get involved by giving $25 to provide a month of meals to a child in Haiti or volunteering with migrant children in Beijing for a month. Both of these opportunities will have an enormous impact on the people you’re serving – and on yourself. We’re not just changing other people’s lives – we’re being changed into more compassionate people, too.
Please remember, we are all “philanthropists” every day. Philanthropy isn’t just about giving money or doing a service project overseas, it’s about the love of people. You can start at home. Find someone who needs your help and begin.