Kellogg’s Company Values at the Heart of Its Brand: Two Values I Love

Here are two values I love from Kellogg Company’s official values:

• “Speak positively and supportively about team members when apart.”

 
“Display openness and curiosity to learn from anyone, anywhere.”

Learn, and care, about each person we meet. This can be very hard to do. Sometimes, we feel we just don’t have time to get to know and value others as much as we’d like.

Yet you can build it into your culture. Here are ideas where you can implement Kelloggs’ values:

1- Make Learning About Your Team a Part of your Management Meetings. 

Have the team leader of the meeting share a Fun Fact every week.  It’s helped UniversalGiving team members bond in new ways.  You will learn things you never imagined.

2- Give Your Team a Creative Voice.  

Allow team members to post on your company blog, even if it is not the exact topic you would normally choose. For example, we have an astute young woman on our team who is very talented. She’s publishing her own book, a young adult fantasy novel. Not a part of UniversalGiving‘s mission directly?  You will find a way: For us, she is posting her book, with links to how you can “Share the Love of Reading” on UniversalGiving or give to the Gift of Literacy.  Now, you are being creative and related!

3- Watch Your Management Meetings.

Sometimes, you and your COO or Management Team need to work on some really key team building of a member who might not be reaching your values or execution.  Sometimes, you have to encourage them to a different or better career path.  Will you speak positively? Just as you must be constructive and compassionate with them in person, so you should in private conversations.  Let’s remember that, if we can. It’s kind, understanding, compassionate, just as we would want to be treated.

____________________________________________________________________________________

John A. Bryant (born 1966 in Brisbane, Australia) is the US-based President and Chief Executive Officer of the Kellogg Company since 2011.  He first joined the company in 1998, taking up positions from Executive Vice President to Chief Operating Officer.  He also serves on the Board of Directors of the Grocery Manufacturers Association, the Consumer Goods Forum, the Food Marketing Institute and Catalyst.  He currently lives in Kalamazoo, Michigan with his wife Alison and their six children.

Bio sources: Wikipedia: John A. Bryant and The Canberra Times

The Kellogg Company (informally Kellogg’s or Kellogg) is a multinational food manufacturing company headquartered in Battle Creek, Michigan. Kellogg’s produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company’s brands include Corn Flakes, Keebler, Nutri-Grain and many more. Their products are manufactured in 35 countries and marketed in over 180 countries. Kellogg’s products reflect the company’s stated Vision, Purpose, and Heritage: “Our Vision is to enrich and delight the world, through foods and brands that matter.  Our Purpose is to nourish families so they can flourish and thrive.  Our Heritage drives the future of our company and keeps us excited about tomorrow.”

Company info sources: Kellogg’s – About Our Company and Wikipedia: Kellogg Company

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s